Starting your own business can be both a rewarding and complex process. As one of America's premier retailers, Sears Hometown makes it easy for you. Unlike many other dealer and retail franchise concepts, Sears Hometown offers smart business models that allow you to do what you do best – develop and maintain relationships with both customers and the community. There is a low cost of entry with no inventory investment, license fees, or transportation expense.
Our various store formats set the standard of excellence for quality and dependability for millions of households across the United States.
We are America's brand!
Sears Hometown Store
Open a New Hometown Store in Your Market
In this model, we own inventory in the store, which averages $200,000-$300,000 per store. The store owner is responsible for operating costs, including rent and payroll, and is paid a commission on sales. In addition to selling merchandise, store owners also sell and earn revenue on Protection Agreements, Credit Offerings, and Delivery and Installation services. Other notable details about Sears Hometown Stores include:
Open a Sears Hometown Store Inside Your Existing Home Service Business
Just like the full assortment Hometown Store model, you will have no inventory investment when opening a Sears Hometown Store-Within-a-Store. Owning a Sears Hometown Store-Within-a-Store offers additional income opportunities for existing home-related businesses by placing an Appliance Only, or Appliance/Lawn & Garden department inside an established business. The dealer/business owner receives commissions on sales of product and services.
Additional requirements for placement of a Store-Within-a-Store concept include:
Sears Hometown & Outlet provides continuous marketing support throughout the life of your retail business. Through weekly circulars, weekly updates of digital and social media platforms, seasonal programs, rebranding opportunities and ongoing cause-related local and national marketing partnerships, Sears Hometown & Outlet invests over $40 million annually across all the Hometown format stores.
Sears Hometown & Outlet ensures you will have access to an experienced retail franchise development team who will guide you through market analysis, site location, lease negotiations and construction/retrofit. Additionally, we will provide assistance with fixture set up and merchandising the store, as well as preparing for your opening.
Training and Support
Sears Hometown invests considerable time and resources to help our owners be successful. New Owners receive extensive training and support which continues throughout the ownership of your store. This continuous support of our owners is a priority, because we are successful only when you are successful!
For New Owner Training we provide:
Once your store is open we provide:
Most importantly your store will be assigned to a District Sales Manager who will partner with you to coach you and your associates on skills needed to drive sales and profits for your business.
"The Sears Hometown team for store set up, training and District Manager were excellent. They really made the process very easy for me on my end. The new AAE signing and displays are great, the store looks bright and inviting, customers love it!"