3. Big Support

For each retail franchise concept, Sears provides an extensive training program and supports owners from the day they enter the business. Broad in scope, our support continues for your tenure with the brand because we want you to succeed. We take a personal and financial interest in your success. Each owner receives coordinated support and resources from one of the largest and most prestigious retailers in the country.

Our retail franchise store training programs include a combination of classroom instruction, on the job education and insights on marketing, finance and management systems. Some of the topics covered are:

• Marketing - attracting and retaining customers
• Hiring, training and motivating employees
• Product knowledge
• Customer service
• Public relations and building awareness
• Operations - managing and growing your business
• Advertising and Point of Sale programs
• Legal and regulatory information
• Sales - generating revenues
• Financial management
• Pre-opening - preparing for your launch
• Business management

Each Sears concept will individually provide new owners with the following:

Sears Home Appliance Showrooms Training:

• One week of classroom training at our Support Center in Hoffman Estates, IL
• One week in-store training
• Grand Opening preparation and support

Sears Appliance & Hardware Stores Training:

• Two weeks of classroom training at our Support Center in Hoffman Estates, IL
• Two separate one-week in-store training sessions
• Grand Opening preparation and support

Sears Auto Centers Training:

• One week of classroom training at our Support Center in Hoffman Estates, IL
• One week of on-site training
• On-site vendor support and training
• Grand Opening preparation and support

The Sears retail franchise training programs are extensive and ongoing, but your own business experience and drive are critical to your understanding of the basic Sears business principles and motivation of your employees. Sears helps you leverage the power of America’s brand in your local community.

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