Training & Support
Sears offers Hometown Store owners an extensive training program and ongoing support from the day they enter the business. Our training program includes a combination of classroom instruction, on-the-job education and insights on marketing, finance and management systems.
Some of the topics covered are:
- Marketing – attracting and retaining customers
- Hiring, training and motivating employees
- Product knowledge
- Customer service
- Public relations and building awareness
- Operations – managing and growing your business
- Advertising and Point of Sale programs
- Legal and regulatory information
- Sales – generating revenues
- Financial management
- Pre-opening – preparing for your launch
- Business management.
New Sears Hometown Store Owners are provided with the following training:
- One week of classroom training at our Support Center in Hoffman Estates, IL
- One week of brand training in our corporate owned and operated Hometown store in DeKalb, IL
- One week of in-store training at each owner’s new store
- Grand Opening preparation and support.
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